Manager – Product Marketing – B2B SaaS – Bangalore, Karnataka – Ladder of Changes

Job Description

Job title: Manager – Product Marketing – B2B SaaS

Company: Ladder of Changes

Job description: Product Marketing Manager (Remote Working)

About the role :

– Company is looking for a Product Marketer to join our team. This role will lead our post-product development marketing efforts.

– This individual will act as the voice of the customer by addressing questions around our product, determining target customers and how to best reach them.

– A key part of the role is to drive product adoption, specifically in-app product adoption. How do we get our customers to use our product more and more, i.e. increase usage, and stickiness thus driving loyalty.

– The ideal candidate will collaborate across functions to deliver an effective product marketing strategy to meet the business objectives in the most efficient manner.

Life at Company :

Company provides a great culture for marketers to thrive in and be happy.

– Remote-friendly : Company brings together the best and the brightest, no matter where they are and provides them a great degree of autonomy. We trust them to do the right thing.

– Open & transparent : When creators have access to all the information they need, the best product can emerge.

– Idea-friendly : We provide an environment to explore, to take risks, to make mistakes and to learn, so you can succeed. Anyone can come up with great ideas and bring about a change. We let the best ideas win.

– Customer-centric : We constantly learn from our customers and collaborate to build the amazing software that Company is.

What you’ll be doing :

– Work closely with sales and product teams to develop key messaging, value proposition and pricing models

– Together with the product team, educate both internal and external stakeholders on our product features and their benefits

– Create marketing programs (e.g. sales documentation, product videos, website copy, blog posts, webinars, eBooks, case studies) that articulate the benefits of our products

– Conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators

– Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle

– Assist sales on calls when appropriate to provide deeper dives into the product

– Speak and present both internally and externally to promote the story of our product

– Build a small team of product marketing specialists and interns; establish individual and team metrics and report on success

What you’ll bring to the role :

– 4-8 years of relevant experience in B2B SaaS marketing, managing a global paid advertising program

– Top-notch written and verbal communication skills

– Has strong analytical skills with a creative mind

– Is aspirational, self-driven, and proactive

Expected salary:

Location: Bangalore, Karnataka

Job date: Sat, 22 Oct 2022 03:59:57 GMT


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